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The Art of Michael Hull

Michael Hull is a Photographer living in the Blue Ridge Mountains of NC. Starting on an Art journey from the age of 5, illustrations, and painting were the mediums that developed his classic skills of understanding light and shadow, and how to compose images developed. Over 40 years later, Photography has become an all encompassing pursuit, where the intent is to create an image that transcends the photographer, and becomes its own reality.

How To Shoot for E-Commerce

In this ‘How To’ video, Urs and Karl will demonstrate a simple three-light setup ideal for e-commerce fashion shots. One of the key things about e-commerce fashion is that you want to be able to shoot a high number of images quickly and easily. Using this setup (coupled with a fast-flash and continuous shooting), you’ll see how you can produce hundreds of great images quickly and effectively. Urs talks you through this easy-to-use setup, which allows you to shoot full-length shots on a white background, and how it can be used to get fast-paced, consistent results time and time again. He also explains his choice of modifiers, their position, additional accessories and how to control the light in a small studio.

How To Shoot for Fashion Editorial

Come behind the scenes to see how Ian shot this fashion editorial including the full lighting setup. Great inspiration for fashion or portrait photographers.

How To Shoot for Catalogue

Follow Youtube Content Creator and photographer, Laredo Montoneri in this BTS of a catalogue photoshoot for e-commerce, where he will show you the lighting technique used.

How To Use One Light, Four Ways

All you need is one light! In this video Ian will show you 4 different super simple lighting setups that will change your life! Great for beginners or pro fashion and portrait photographers. Lighting doesn’t need to be super complicated, you can get great results in the studio using a single flash and a mixture of modifiers.

Soft Box & Lighting Modifiers Explained

This video will show a comparison of 8 types of soft box lighting modifiers for flash photography available in the industry today.

TIMESTAMPS:

0:00 Start
0:26 Introduction
0:39 Rectangle Softbox Lighting Modifier (Godox 80x120cm Rectangle Softbox)
1:27 Diffuser Sheet (360x150cm Diffuser Sheet)
2:17 Octagon Softbox (Godox 120cm Octabox Softbox)
3:10 Parabolic Softbox (Spectrum Pro 120cm Parabolic)
4:02 Lantern Softbox (Spectrum Pro 80cm Lantern SB) 4:49 Softball Diffuser (Jinbei 50cm Softball Diffuser)
5:32 Beauty Dish (Hypop 80cm Beauty Dish Softbox)
6:19 Diffuser Umbrella (Godox 43″ Umbrella Diffuser)
7:08 Softbox Results Comparison